National Attendance Initiative

Show Up USA is a national attendance initiative designed to reward students for showing up to school and building strong habits for the future. Participating school districts determine how certificates are distributed based on their own attendance goals—whether recognizing students with excellent attendance or those who demonstrate meaningful improvement. Schools/teachers provide the certificates directly to the students, who take them home to their parents. Families then visit one of our participating restaurants together to redeem the certificate, making it a simple and positive experience that celebrates the student’s achievement. By partnering schools, families, and local restaurants, Show Up USA helps strengthen communities while encouraging discipline, responsibility, and leadership in the next generation.